Despite persistent public campaigns by municipal governments to promote clean tap water, South Koreans are known to refrain from drinking it or even using it for cooking.
Their heavy reliance on bottled water for consumption shows the lack of trust in water storage and safety mechanisms here.
One Seoul-based startup believes that could change, with technology that will enable real-time waterborne bacteria monitoring — a laser sensor that can be attached inside water pipes to detect the existence of even tiny amounts of impurities.
“Our goal is to ensure the safety of water and food, which form the very essence of life,” said Kim Young-dug, co-founder and CEO of The Wave Talk, a Korean sensor technology startup. The firm is looking to introduce a new and improved bacteria detection method with applications across water safety, food inspection and even antibiotics diagnosis.